On-page Optimization
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
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| ON-PAGE SEO |
On-Page Search Engine Optimization
1. Page Titles
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.
2. Meta Descriptions
Meta descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
3. Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
4.Keyword Density
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots.
5. Image SEO
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site SEO.
All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.
6. Link SEO
Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.
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